Family cricket tournament the Hundred caught out by junk food advert rules – The Times


The new cricket tournament the Hundred will not be allowed to have advertisements showing the teams’ shirts on the London Underground or buses because of regulations banning the promotion of junk food.

The eight teams in the tournament will wear shirts emblazoned with brands of crisps, popcorn and salted nuts produced by KP.

Adverts showing those brands would contravene the Transport for London (TfL) policy brought in by Sadiq Khan, the mayor of London, in February that says “images and references that promote the consumption of foods high in fat, sugar and salt will not be permitted”.

A TfL spokesman said that the Hundred could advertise only if it “complied fully” with the policy, and it is understood that this would prevent images of the…



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