The State Government is attempting to lure Indian tourists to WA and they’re hoping to use cricket legend Adam Gilchrist to pull it off.
Mr Gilchrist will join Premier Mark McGowan on his inaugural trip to the Asian country next week aimed at selling WA and pitching direct flights to Perth.
WA Tourism Minister Paul Papalia will be among the delegation that will also focus on international education, trade and investment.
The trip forms part of the minister’s broader plan to promote the State to India and comes with a $1 million price tag.
“Adam Gilchrist will join me as ‘WA’s Opening Batsman’ to help promote our great State,” Mr McGowan said.
“We know India loves their cricket and Gilly is a living legend over there, so he will be a major asset in promoting WA.”
Mr Gilchrist said WA was a beautiful place and he was lucky to call it home for the past two decades.
“I am happy to be working with Tourism WA to get the word out in India and encourage people to come and see our magnificent State,” he said.
Representatives from Perth Airport, the Chamber of Commerce and Industry of Western Australia and Australia India Business Council WA will also travel with the delegation.