North Melbourne will soon announce that Ben Amarfio, a former senior executive at Cricket Australia, is the club’s new chief executive.
Amarfio has won the position and is expected to begin at the helm of the Kangaroos in the coming weeks. He replaces Carl Dilena, who was a victim of the sweeping changes by chairman Ben Buckley’s board that have seen the CEO, head of football and senior coach replaced within a matter of months, with the Kangaroos also seeking a new list manager.
Amarfio was the head of broadcasting, commercial operations and digital at Cricket Australia for several years, having previously worked at the AFL in the broadcast area, alongside Buckley, when the North chairman was a senior figure in the Andrew Demetriou regime.
Amarfio was finally preferred to former North Melbourne player and board member and head of the AFL Coaches’ Association Mark Brayshaw, the Kangaroos wanting a more commercial-oriented new boss, even though Dilena had been seen to run a successful financial operation, having eradicated debt. But Buckley and his change agent, former board member and club great Glenn Archer, decided on almost a complete revamp of the senior positions.